Nothing is Possible
Creativity, technology and craft guide the process at adidas when developing footwear and apparel products. In 2017 my retail team in Brand Design applied this methodology to the retail environment with the goal of producing a 100% sustainable store. During this project, I lead a team of interior designers and freelancers as we collected 4 days of waste from a local store and produced 78 different retail elements and material studies. A series of exhibitions, workshops and presentations based on our learnings became a catalyst for internal action.
Made at Adidas
From Refuse to Resource
4 DAYS OF WASTE COLLECTED
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242 shipping boxes
110 shoeboxes
84 pieces of tissue paper
12 kg of plastic wrap and polybags
6 cardboard tubes
100 kg of shoe regrind
|
242 shipping boxes
110 shoeboxes
84 pieces of tissue paper
12 kg of plastic wrap and polybags
6 cardboard tubes
100 kg of shoe regrind
78 EXPERIMENTS
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18 wall surface experiments
6 benches
4 carpets
2 textile experiments
1 footwear wall
1 manniquin
1 tabletop
|
18 wall surface experiments
6 benches
4 carpets
2 textile experiments
1 footwear wall
1 manniquin
1 tabletop
Strategy
Brand retail strategy
Design
Creative direction
Material research
Material exploration
Exhibition design
Brand retail strategy
Design
Creative direction
Material research
Material exploration
Exhibition design
Creative Partners
Papieroffizin
Bureau Kilian Schindler
Studio Simone Post
Papieroffizin
Bureau Kilian Schindler
Studio Simone Post