Nothing is Possible
Creativity, technology and craft guide the process at Adidas when developing footwear and apparel products. In 2017 we applied this methodology to the retail environment with the goal of producing a 100% sustainable store. During the research phase, we collected 4 days of waste from a local store and produced 78 different retail elements and material studies. A series of exhibitions, workshops and presentations based on our learnings became a catalyst for internal action.
Made at Adidas