$AMMi is the antihero of Protect Your Selfie: a social campaign aimed at teens to be more aware of what they're doing on the Internet. $AMMi flaunted his prowess over social media and Spotify, even hacking into College Humor's Twitterfeed for a day.
15 Days. 10.2K Followers.
Within days, $AMMi reached over 10,000 Twitter followers, many of whom loved to hate him (one follower even tried to hack $AMMi back). And in true $AMMi form, he strongly discouraged people from visiting protectyourselfie.org to get five simple tips to protect yourself online.