The Everyday Collection
Target is famous for bringing exclusive designer collections to the masses. But when they launched their grocery offering of 250+ products, they needed to break through in an overly commodotized category. We re-imagined everyday products the only way Target can: fashionably. Welcome to the most intensely sensible collection of the season.
As seen in
Ad Age / Adweek / Google Think / PSFK / Communication Arts
Made at mono