Redefining the Grocery Run
Every grocery store can claim fresh food, good deals and convenient locations. Only Target has a track record of elevating the everyday.
We created a white seamless environment which alluded to fashion but more importantly, allowed for products to be the hero. The models amplified simple truths with each “accessory”. Red lipstick was a subtle nod to the Target logo.
The world's first live, 2-hour runway show on Twitter inspired by the world's bacon, cheese, donuts and toilet paper tweets. Tweet-to-Runway was born.