Redefining the Grocery Run
Every grocery store can claim fresh food, good deals and convenient locations. Only Target has a track record of elevating the everyday.
Food as Fashion
We created a white seamless environment which alluded to fashion but more importantly, allowed for products to be the hero. The models amplified simple truths with each “accessory”. Red lipstick was a subtle nod to the Target logo.
Inspiration for Every Single Day
We elevated everything from school lunches to camping dinners. Makeup photography was our muse. Simple copy kept the ideas grounded and easy to replicate.
An Invitation to Participate
The world's first live, 2-hour runway show on Twitter inspired by the world's bacon, cheese, donuts and toilet paper tweets. Tweet-to-Runway was born.