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The Everyday Collection 

Target is famous for bringing exclusive designer collections to the masses. But when they launched their grocery offering of 250+ products, they needed to break through in an overly commodotized category. We re-imagined everyday products the only way Target can: fashionably. Welcome to the most intensely sensible collection of the season.

As seen in
Ad Age / Adweek / Google Think / PSFK / Communication Arts

Made at mono


Redefining the Grocery Run

Every grocery store can claim fresh food, good deals and convenient locations. Only Target has a track record of elevating the everyday.

We created a white seamless environment which alluded to fashion but more importantly, allowed for products to be the hero. The models amplified simple truths with each “accessory”. Red lipstick was a subtle nod to the Target logo.

Launch Event

The world's first live, 2-hour runway show on Twitter inspired by the world's bacon, cheese, donuts and toilet paper tweets. Tweet-to-Runway was born.

Lead designer
Art direction (still)
Digital direction
Social direction

Creative Partners 
Matthew Donaldson
Sarah Silver
Aaron Cameron Muntz
Paul Nelson
Lucas Zarebinski

Jason Zada


Protect Your Selfie

Adidas NYC Flagship Store
Take the tour with Hypebeast

Interested in working together?
Get in touch — kirstencamara@gmail.com

©2019 Kirsten Camara